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Search Engine Optimization

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization. VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links.

Course Overview

Importance of Search Engines

Limitations of Optimization

Introduction To Search Engines

The Search Engines Landscape

Crawler Based Search Engines

Human Powered & Pay Per Click Systems

Hybrid Search Sites

How Crawler Based Search Engines Work

How Search Engines Rank Web Pages Pt.1

How Search Engines Rank Web Pages Pt.2

The Most Popular Search Sites

Survey of the Most Popular Search Sites

Overture/Google Adwords & Others

Search Systems You NEED to Work With

Checking Your Sites Current Status

Google & the Google Toolbar

Yahoo & the Others

Page Titles & Page Descriptions

Page Links & Page Content

How Domain Names Effect Placement

Choosing Effective Names

Registering Domain Names

Using Multiple Domain Names

Set Up & Link Multiple Domain Names

Choosing Target Keywords

Keyword Research

Keyword Phrases vs. Single Words

Analyzing the Competition for Keywords

Refining Your Keywords

Other Tools to Aid in Keyword Work

Keyword Placement

Designing Search Engine Friendly Pages

Meta Description Tags

Meta Keyword Tags

Page Content: Headings

Page Graphics & ALT Tags

Strategies Designing Your Page Content

Common Page Content Mistakes

Invisible Navigation Systems

Link Popularity/Page Importance & Reputation

Importance of Links

Link Popularity

Page Reputation

Page Importance

Strategies for Getting Good Links Pt.1

Strategies for Getting Good Links Pt.2

Links that can Work Against You

Guide for Improving Links

Optimization Tricks

Keyword Spamming

Comments/Bait & Switch

Information Pages

Specific Strategies

Google Page Construction Tips

Yahoo/Overture Site Match Xchange

Overture Listing Choices

AskJeeves/Teoma

Open Directory Project (ODP)

Tips for getting listed in the ODP

LookSmart Optimization Tips

Getting Hi Tech Pages Indexed

Dynamically Generated Pages

Registering Your Sites

Essentials of Getting Your Site Listed

Recommended Submission Order

Submitting to Google

Submitting to Yahoo Search Engine

Submitting to Directories

Submitting to Yahoo Directory

Submitting to ODP Directory

Submitting to AskJeeves

Search Engine Optimization Tools

Optimization Resources: Search Sites

Optimization Resources: Web Sites

Tools for Checking Site Rankings

Keyword Density Analyzers

Link Optimizers Optilink

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