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Search Engine Optimization 2006

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization. VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links.

How Search Engines Work

Survey of the Search Engine Landscape

Search Engine Terms Defined

Optimization Vs Advertising

Crawler-based Search Engines

How Crawler-based Search Engines Work

Web Directories

Pay Per Click Systems

How Engines Rank Web Pages pt.1

How Engines Rank Web Pages pt. 2

The Importance of Off-Page Factors

What Is Covered In This course

Why Search Engines Are Important

Limitations of SE Optimization

Checking the Current Status of Your Sites

Google and The Google Tool Bar

Checking Your Pages in Google

Checking Your Pages in Yahoo

Checking MSN and the Others

Making Frames More SE Friendly

Setting Page Titles and Descriptions

Checking Page Links and Content

How to Make Your Content Easy to Index

Choosing Target Keywords

Keyword Research

More Keyword Research

Keyword Phrases Vs Single Words

Analyzing the Competition for Keywords

Identifying Your Money Keywords

Make Keywords Specific and Descriptive

Keyword Tools: Wordtracker

Other Keyword Tools

How Domain Names Effect SE Placement

How Domain Names Affect SE Placement

Choosing Effective Names

Registering Domain Names

Using Multiple Domain Names

Setting Up Multiple Domain Names

Designing Web Pages That Search Engines Like

Creating Crawler-friendly Sites

Placing Keywords: Page Titles

Placing Keywords: Meta Descriptons

Placing Keywords: Meta Keywords

Placing Keywords: Headings

Placing Keywords: Body Text

Benefits of Using CSS

Working with Images

Additional Page Construction Tips

Robot.txt Files

Common Page Content Mistakes

Fixing Invisible Navigation Systems

Why Links are Importnt

Building Natural Link Structures

Reciprocal Links

Using Google PageRank

Tips for Identifying Other Links

Tips on Writing Link Requests

Getting Links from Directories

Links that Can Work Against You

Strategies for Improving Your Links

Advanced Link Building Techniques

Provide Valuable Content

Syndicating Your Content

Article Directories

Content Subscriptions Using RSS Feeds

Paying for Traffic

Why Pay for Traffic?

Pay-Per-Click (PPC) Programs

A Survey of PPC Programs

Google AdWords and AddSense

Improving AdWords Rankings

Yahoo Search Marketing

Planning Your Yahoo Ad Campaign

Planning Your Bid Strategies

Determining Your Max Bids

Yahoo Search Marketing Reports

Tracking Your Ads

Importance of Internet Advertising

Google Specs and Overview

Google Site Organization

Google Page Construction Tips

Google Link Strategies

Avoiding The Google Sandbox Effect

Yahoo Specs and Overview

Yahoo Site Organization

Yahoo Page Construction Tips

MSN Search Specs and Overview

MSN Search Site Organization

MSN Search Optimization Techniques

MSN Search Linking Strategies

Optimization Tips from MSN

Ask Jeeves Specs and Overview

Technical and Editorial Requirements

Additional Requirements and Design Tips

Web Directories

Directories Vs Search Engines

The Yahoo Directory

Submitting Sites to the Yahoo Directory

The Open Directory Project (ODP)

Submitting a Site to the ODP

Tips for Getting Listed in ODP

Getting Hi-Tech Pages Indexed

Optimizing Flash Content for Google

Avoiding Problematic Flash Content

Dynamically Generated Pages

Search Engine Optimization Tools

Information Sources

SE Rank Monitors

Keyword Density Analyzers

Link Optimizers-Optilink

About Your Author

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